As a business owner, your time is valuable. You need to focus on growing your business, making sure the lights stay on, and paying your employees. The majority of your time is spent servicing Read more
Find the keys and you can open any door. Data is an integral part to any smart marketing solution. Whether it is market data to find out if the consumer is ready for your product or an in depth competitive analysis to find weaknesses in the competition, oobe can help discover the hidden information to help your marketing efforts soar.Contact Us
When research and data are used to drive your work then you’ll be able to sit back and watch all your competitors scramble.
Analytics starts in the planning phase and continues throughout our process. Research (user surveys, user testing, etc.) gives feedback that we can implement and can track throughout the life of a project and beyond.
Our approach allows us to capture all the data, gather it, draw actionable insights and figure out how to implement. It’s a collaborative process that involves the technology and marketing teams, with everyone embracing the idea of being nimble and responsive, to deliver the strongest end product.
If you don’t know your user, you’re creating everything in a vacuum. Our team is trained to pick up industry trends and competitive sets that not only help you get to know the customer but yourself (the brand) as well.
We open up insights into the audience or adjust the audience according to solid data so that we can deliver a more customized, targeted experience and define realistic goals in terms of where your brand should go.
Research is all about mining for insights. It’s the process of gathering relevant data and picking out those little nuggets that give you the ability to take action and then using that to lead the thinking that moves our brands forward.
• Focus group and surveys
• User testing and usability analysis
• Business intelligence consulting
• Consumer research, insights and target market analysis
• Website / mobile / social / campaign analytics
• Actionable KPI reporting
• Dashboard and reporting tool development
• Metrics definition – measurement, analysis and optimization
Take a look at some of our past projects
I had a small team of marketers I used for all of my company marketing initiatives, a web guy, a graphic guy, a content person, etc. They were all over the place and my marketing didn't have a clear voice. oobe came in and honed my message. They made it impactful, consistent, and with one voice. I now feel like I have a cohesive team I can count on day in and day out.
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