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Aug, 2015

What Every Marketing Professional Should Know

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Okay, I’ll admit it, I am biased but there are certain things a marketing pro should know. This is not a case of “I know these things and you don’t.” It’s just a matter of “Know your sh*t.” In the last 10 years or so, I have noticed an alarming trend. So called experts really aren’t. Sure, they talk a good game but when the chips are down and a marketing project needs to be executed, their first inclination is to call out for help. “You need a print ad […]



Jul, 2015

oobe is as American as Apple Pie.

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Why is that America gets credit for Apple Pie? I just Googled it. After skimming the page quickly, I think it said something about Romans inventing Apples, Pie and Quidditch. More here if you care. Here are the top three truly American analogies we can be proud of: 1. Tailgate Parties 2. Punkin Chunkin 3. Black Friday Shopping Sprees ‘Merica



Jun, 2015

What Yoda taught me about overcoming my fear

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We started a business today. How often can you say you were there when something started. It’s like that band you saw in high school, that was called by that one name. But when they got signed to that record label, they had to change their name to something less cool and when they got their song in a movie that you saw years later, you turned to your friend and said, “I knew them when they were playing for pennies. That guitarist was my substitute teacher.” And she looked at you […]